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Sincerity steals the spotlight as Superman’s emotional reboot fuels hopecore buzz, Coldplay’s kiss-cam explodes into a PR disaster, and platforms like YouTube and Meta crack down on low-effort AI content. Here’s what it all means for agents navigating a noisy digital world.

Building a brand doesn’t require a viral video or a billboard, Jimmy Burgess writes. It requires presence, intention and small moments stacked over time.

It's one of our readers' favorite topics right now, so we're rounding up great contributor insights from agents and brokers with boots on the ground to help you help your sellers.

You might work alone, but you weren’t meant to grow alone, broker and author Jessica Souza writes. Lean into collaboration and cooperation to boost your real estate career.

Doma claims Upfront Title can saves borrowers 40 percent to 70 percent on title insurance. In a trial run with Mr. Cooper, the solution cut loan cycles by three days and saved borrowers hundreds of dollars on title fees.

Opendoor, which posted a $392 million 2024 net loss and faced delisting from the Nasdaq Stock Market, is hoping to reach more sellers through partner real estate agents.

Trump administration would probably lose court battle, lawyers reportedly advise White House, and markets would react badly, "The Wall Street Journal" warns.

Real estate coach Darryl Davis teaches you to navigate the sometimes tricky conversations surrounding commissions.

Negative homebuyer and homebuilder sentiment matched with growing economic uncertainty to stifle new construction in June, with single-family permits, starts and completions taking the biggest hit.

In the new box-office blockbuster and past live-action iterations, the Man of Steel’s arch nemesis has always been bent on global land grabs.

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

Working with high-profile clients isn’t just about finding the perfect home, broker Kamran Zand writes. It’s about protecting their lifestyle, reputation and security.

Real estate companies have the opportunity to craft a distinctive client experience aligned with their brand, values, vision and mission, The Agency's Rainy Hake Austin writes.

Gen Z is ready to purchase a home, but they need guidance and education, Atlanta-based Realtor Jessica Dudley writes. Here's how you can help them achieve their real estate goals.

Wendy Forsythe also recently said agents right now need to adapt to longer listing marketing periods and offered some advice for today's team leaders.

As new scoring models by Fair Isaac and VantageScore vie for acceptance by Fannie Mae and Freddie Mac, claims and counterclaims fly. In the meantime, mortgage giants are stuck with FICO Classic.

Find out how this Atlanta broker and radio host is creating a space where high-level collaboration, growth and innovation thrive.

The portal giant countered arguments Compass had made in its complaint alleging antitrust activity and more, and asked the court to deny a request for a preliminary injunction that would prevent enforcement of Zillow's new listing standards.